Financial services content on Google Ads is subject to several regulations and restrictions imposed by Google. Advertisers therefore are required to get verification in order to promote their ads. In this blog, we will explain in-depth about Google Ads’ financial services verification and show you how to apply for one.
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Table of Contents
- What is Google Ads financial services verification?
- Google Advertiser verification
- Google Ads financial services verification
- What are Google Ads’ policies for financial services?
- Successfully done Google Ads Financial Services Verification
What is Google Ads financial services verification?
Google Ads financial services verification is a must for advertisers who intend to advertise ads related to all types of financial services that are subject to its policy. However, before taking this verification, advertisers also have to pass the “advertiser verification program”, which means that they will need 2 types of verification in order to promote their ads.
Google Advertiser Verification
Google requires advertisers to pass the “advertiser verification” to run certain types of Google ads, especially those related to sensitive topics like financial services, health, and games. This step verifies the business, its services and products, ensuring there is no fraud or scam activity.
To obtain this certification, advertisers must provide information about the type of financial services they offer. Google checks if they hold the required and relevant licenses. You can read more about this verification here.
Google Ads Financial Services Verification
Similar to LegitScript certification for medical content, Google Ads financial services verification is required for advertisers who want to promote financial services in certain countries. First introduced in the UK in 2021, this has now become mandatory for any advertiser running campaigns with keywords related to mortgages, pensions, investments, and more.
To get this verification, you must either prove you are an authorized financial services provider or apply for an exemption. The first option is more common. This certification involves supplying Google with details about your services, licensing status, and registration numbers.
What Are Google Ads’ Policies for Financial Services?
According to Google, when advertising financial products and services, you must comply with the rules of the countries where your ads appear. This means ads are subject to local laws, state regulations, and country-specific financial advertising rules.
Successfully Done Google Ads Financial Services Verification
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